Marketing plan Assignment Example | Topics and Well Written Essays - 250 words - 1

Marketing plan - Assignment Example The objective of increasing sales at Bergs Ski and Snowboard shop will be measured by the rate at which sales will have grown by review moment with increased sale annual sales at the minimum rate specified in the objectives showing success of the marketing plan. The other control measure for ensuring success of marketing is the enrolment rate at which ski and snowboarding classes attended by customers are increasing and the success rate of those attending the classes. If the class enrolment rates are high, the marketing plan will have been a success within a year. The contingency plans available for the advertising through social media include printing brochures and posts and placing them at strategic location in the Eugene area containing the details of the business as well as contacts and social media pages (Fifield, 253). This plan will ensure those who had not been reached online will have received information on Bergs Ski and Snowboard shop. If the classes do not stimulate sales and an increased interaction between the business and the community, the contingency measure will be organizing Snowboarding and skiing events in the area with the winners given prices in terms of cash and products from Bergs. Search engine optimization is the other contingency measure when the marketing plans do not meet the desired marketing

Advising the UK government what key actions need to be taken to adapt Essay

Advising the UK government what key actions need to be taken to adapt to and mitigate environmental change during the next 50 years - Essay Example The governing bodies all over the world are in need of having a new perspective on this depleting ecosystem, to preserve it, to provide long term good health for all the people, all over the world. The continued stability of the life supporting systems of the biosphere weighs heavily on the actions taken by the government. With temperatures rising everyday and with pollution going overboard, it is time for the UK government to start taking steps to minimize the rate of depletion, the environment is going through. Thereby, a better future can be ensured in the coming years. Environmental changes refer to the drastic change taking place in air, water, climate and other natural activities, globally. Though climate change has been widely acknowledged, there is still an uncertainty on how large and how fast the predicted effects will be on the environment. Several events in the recent past such as the hurricane Katrina in South Atlantic and the heat waves which took hundreds of lives in Europe, certainly raised questions over stability of climate. All of these cannot be attributed only to climate change. But certainly, it becomes the frontrunner when these events are predicted to occur more in future. Global warming is the main cause for the climate change happening all over the world. Upon closely scrutinizing the available data on climate, it clearly indicates that there is a rapid increase in temperature over the past decade. From the beginning of twentieth century, earth’s surface temperature has increased to 1.4oF (0.7oC) and in this, about 0.9oF (0.5oC) has occurred since 1978. This striking increase in temperature is definitely due to global warming which is further pronounced with the emission of green house gases and air pollution. Global warming is further pronounced with the depletion of ozone layer. It has resulted in the penetration of UV rays into earth and thereby